About
Who says taking care of your health can’t be fun? Pukkaterra is a fictional vitamin company that takes a playful approach to help young adults maintain peak health. Pukka is British slang for genuine, and terra means earth; together they represent the brand’s commitment to certified organic ingredients. Widely available and easily absorbed, Pukkaterra makes it easy to overcome the common stresses of work or school.
Roles
Branding
Package design
Illustration
Copywriting
Advertising
Recognition
2022 Student RGD Packaging Series Honourable Mention
PUKKATERRA
Problem
School and work can cause common health issues such as eyestrain, stress, and low energy levels. Post-secondary students need an easy and accessible way to combat these challenges.
Strategy
Personality and relatability will be the factors that resonate with the target market. The visual and written language must stand out from other vitamins at the store, as it can be difficult to find the supplement specific to you when looking at other generic vitamin packaging. Since Pukkaterra is so specific, you can easily find what you are looking for, which makes them accessible to anyone who is new to supplements, such as this precise targeting.
