About
While working at hcma, I created branding for a public engagement event that took place in hcma’s most recognizable laneway activation–Ally Oop in Vancouver, BC. In partnership with the Binner’s Project, an organization supporting the economic opportunities of recyclable collectors in Vancouver, the Ally Oop Street Party was born. For this fundraiser, I created a Poster to advertise the event, social media posts and stories, a welcome brochure that doubles as a map of the alley, and templates for the client. The branding was meant to reflect the vibrancy and positivity of Ally Oop and bring that light to the Binner’s Project to encapsulate what they stand for.

Check out the Ally Oop Street Party highlights here: https://www.youtube.com/watch?v=icPXudoy3p0

More on the Binner’s project: https://www.binnersproject.org/

Roles
Event Branding
Graphic Design
Concept Developement